It’s Time to Focus on Community Engagement

The world is staying home, and screen time is going through the roof! It’s more important than ever to be connecting with your customers and clients through social media and the internet in order to maintain your business. Don’t be pushy though, it’s a challenging time for most people, and the last thing everyone needs is being slammed with salesy post after salesy post from your organic socials.

Have you ever wanted to test a new way of connecting with your online audience? Now may be as good a time as any to give it a try! Here are a few ways you can encourage engagement on your accounts – give them a try!

Responding to Comments

We know, this one is obvious, right? But you’d be surprised at how often it’s overlooked. Respond to your comments on social media, encourage your customers to continue interacting and make sure they know there’s someone there listening. If you neglect comments and don’t interact, then many people will feel like there’s no point.

They won’t ask questions, they won’t give feedback of any kind as they feel like they’re talking to a brick wall. It’s more important than ever to make sure your customers feel supported and that they are able to reach out should any problems or concerns arise – and it’s your responsibility as a business to address these in a timely fashion. Create a positive customer experience to build your reputation and encourage future communication.

Interactive Instagram Stories

Stickers and polls have always been a fun way to spice up your Instagram stories, but try to encourage engagement and excitement with a poll or a countdown! Are you launching something new? Give your followers a sneak peek with a countdown to the actual launch. Want to get your followers’ opinions?

Especially during these uncertain times, it could be a good idea to reach out to your followers and get their feedback on what they need from you at this time, be it products they’d like to see, or services they’re wanting you to deliver – a story poll or question sticker can be a great way to do just that to encourage engagement and responses from your audience in a simple and fun format.

Live Videos & Q&As

If your brand features educational content, it may be time to take it online so you can remain connected to your customers. For example, many gyms and fitness studios forced to close their doors are now moving to live-stream platforms to maintain members and still be able to offer their services – we have seen plenty of positive feedback for brands adapting in this manner.

Alternatively, if you have a message to get out there, it may be time to turn to video content as it’s possible to convey more sincerity than it is through text only. With plenty of brands being thrown into the digital world, there’s also less pressure to have fully polished and state-of-the-art video content, just grab your phone and start creating the best you can!

Struggling to find the time to interact and engage with your audience due to increasing pressure? We’re here to help. We offer social media packages that can be customised to include community engagement and content creation so you can focus more on your business, and we’ll handle your online channels.

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