The world is staying home, and screen time is going through the roof. It’s more important than ever to stay connected with your customers and clients through social media and the internet if you want to keep your business front of mind. Just don’t be pushy about it. It’s a tough time for most people, and the last thing anyone needs is to get slammed with salesy post after salesy post on your organic socials.
Ever wanted to try a new way of connecting with your online audience? Now’s as good a time as any to give it a shot. Here are a few ways to encourage engagement on your accounts, give them a try.
Responding to Comments
We know, this one sounds obvious. But you’d be surprised how often it gets overlooked. Reply to your comments, encourage customers to keep interacting, and make sure they know there’s actually someone listening on the other end. Neglect your comments and stop interacting, and plenty of people will start to feel like there’s no point engaging at all.
They’ll stop asking questions and stop giving feedback, because talking to a brand that never talks back starts to feel like talking to a brick wall. Making sure customers feel supported, and know they can reach out when problems or concerns come up, matters more than ever right now, and addressing those concerns promptly is part of the job. A positive customer experience is what builds your reputation and keeps the conversation going.
Interactive Instagram Stories
Stickers and polls have always been a fun way to spice up Instagram stories, but lean into them further with a poll or a countdown to really drive engagement. Launching something new? Give followers a sneak peek with a countdown to launch day. Want their opinion on something?
Especially right now, reaching out to followers for feedback on what they actually need from you, whether that’s products they’d like to see or services they’re hoping you’ll offer, is a genuinely good move. A story poll or question sticker makes that easy, encouraging engagement and responses from your audience in a format that’s simple and fun.
Live Videos & Q&As
If your brand leans on educational content, it might be time to bring that online and stay connected to your customers that way. Plenty of gyms and fitness studios forced to close their doors, for instance, have moved to live-stream platforms to keep members engaged and still deliver their services, and the feedback for brands adapting this way has been genuinely positive.
If you’ve got a message to get out there instead, video content tends to carry more sincerity than text alone. With so many brands suddenly thrown into the digital world, there’s also a lot less pressure to produce fully polished, state-of-the-art video. Just grab your phone and create the best version you can.
Struggling to find the time to interact and engage with your audience as the pressure keeps building? We’re here to help. Our social media packages can be customised to include community engagement and content creation, so you can focus more on running your business while we handle your online channels.
