If you’re looking to increase your search engine ranking and drive more traffic to your website, including links from high authority and trustworthy sites is a great place to start.
You’ve probably heard that .gov links are better than other links, such as .com or .net, but is that true? What should you consider when choosing backlinks?
Let’s discuss the benefits and drawbacks of using .gov and .edu backlinks.
Benefits of using .gov and .edu backlinks
The reason .gov links are considered high-quality is that they are trustworthy sources, and the information they provide is highly researched and regulated. .gov and .edu sites are also held in high regard due to the process behind registering these domains. Such sites can’t simply request a .gov or .edu name; they have to undergo the process of proving their legitimacy.
Additionally, using .gov and .edu backlinks often increases a website’s ranking. Websites that consistently receive higher rankings through the use of .gov backlinks will also be identified as more valuable by search engines.
Disadvantages of using .gov and .edu links
Despite the apparent advantages of using .gov and .edu backlinks, they’re not the only trustworthy sites with high authority. Sites that provide high-quality, accurate information will also be identified as valuable by Google. Similarly, there is also the issue of link spamming. Since many people are trying to acquire these backlinks, some .gov and .edu sites now contain too many links. This increases the risk of these domains being identified as spam and penalised by search engines.
A common misconception about .gov and .edu backlinks is that they instantly boost you to the top of search engine result pages, but unfortunately, it’s not that simple. However, Google indeed aims to reward high-quality and authoritative sites.
Should I use .gov and .edu backlinks?
Although using .gov and .edu backlinks may help improve your search engine rankings, they’re not the only valuable sites. While they can be useful if relevant to your content, you shouldn’t rule out .com and .net backlinks. Such sites that provide highly relevant and authoritative content are also good potential backlinks. In fact, Matt Cutts, the former head of Google’s Webspam team, has confirmed that Google treats all types of links equally.
What to aim for when looking for backlinks?
Instead of focusing on getting .gov and .edu backlinks, it’s better to turn your attention to getting backlinks from sites that are high-authority and trustworthy. There are plenty of great websites to get backlinks from that aren’t government websites. It’s also better to aim for natural and earned backlinks rather than unnatural backlinks. Search engines are able to identify unnatural backlinks and your efforts will go to waste.
You should also ensure that all the backlinks you use are relevant to your content. Using relevant, authoritative backlinks will be more valuable than unrelated government links.
Want to find out more about how to boost your search engine ranking? Get in touch with us at firstname.lastname@example.org to see how we can help you increase your site’s backlink profile.