We all know Instagram bios exist, but are you actually using yours to its full potential for your business account? There’s plenty you can pack into 150 characters, so let’s get into it.
One Business Account Please
Fitting all your contact info into an Instagram bio is genuinely tricky, but here’s the thing, you don’t have to with a business account. Get your Instagram flagged as a business, and your phone number, email, and even physical address can appear right on your page, along with extra contact buttons a regular account simply doesn’t get.
Get this set up before going any further with your perfect page bio, it’s a crucial first step.
Call Your Viewers to Action
Why does your Instagram account exist? Genuinely, what’s the main reason you’re keeping the page running? Figure out your primary call to action, and build it directly into your bio.
Want customer engagement via hashtags? Drop your hashtag right in the bio. Just trying to drive traffic to your website? Tell them to shop now via the link below. And you don’t have to stick to one action either, plenty of the best bios ask followers to do a few things at once: shop the new range, and tag us in your OOTD, hashtag included.
Just get clear on what your goal actually is for the page, and you’re already most of the way there.
One Link Is All You Get
There are probably a hundred places on your website you could link to, but which one actually matters most? The obvious choices are your homepage or a specific product section, but there’s room to get creative here too.
For a retail business, for example, investing in an Instagram Shopping Feed on your site is a smart move, letting you send followers to a landing page that pulls in every product featured across your recent Instagram posts.</p
Or, who says your one link can’t just lead to another page full of links? Link inside a link. There are plenty of programs built specifically for “link in bio” pages, or you can go with a familiar free option like Linktree if that’s easier.
Give Some Personality to Your Bio!
Please, don’t just copy a competitor’s bio and swap in your business name. All the tactical advice in the world won’t save a bio that has none of your brand’s actual personality in it.
Is your brand mission the main thing you want out there? Are you more minimal, letting fewer words do the talking? Do you have one standout feature that sets you apart? Whatever it is, make sure it comes through in your bio. And a well-placed emoji never hurt anyone either, drop in one or a few to highlight features and make your bio pop that little bit more.
Need help with your social media presence? OMDIGI Group offers a wide range of social media services, from paid media strategy to a fresh organic social look.
Get in touch with us today!
