When you’re posting ad creatives, you’ll find that some capture your audience’s interest far better than others. Ad testing is how you figure out which variations actually work, showing you which ones are most effective at driving conversions, whether that’s clicks or sales. By testing individual elements, like the creators you use, the angles you shoot, and how long the ad runs, you can pinpoint the combinations that get people to actually engage.
So where do I begin with Ad testing?
A good starting point is your creators. Run a couple of different people through the same ad creative and compare the results. It’s also worth testing the number of creators you use, not just who they are: try one ad with a single creator, and another with several, and see which lands better.
Test Ad angles
Angles can make a bigger difference than you’d expect. Shoot the same content wide-angle, bird’s eye view, and close-up, then compare which one grabs attention and pushes people toward the action you want, whether that’s a purchase or a site visit.
Test Ad lengths
Try the same ad at 15 seconds, 30 seconds, and 60 seconds and see which length actually holds attention and performs best.
Text only/narrations only
Not every ad needs to be a video. Text-only ads rely on callouts and copy to get the message across, and they’re worth testing on their own to see what kind of results they pull in compared to video.
Test mixing various content
Combining different content types, text, images, video, audio, and interactive elements, can make for a more engaging and effective message than any single format alone. Different people respond to different formats, so testing various combinations helps you reach a wider slice of your audience rather than betting everything on one style.
Test Ad hooks
Every ad needs something to pull people in before they scroll past, and that’s the job of a hook: the line, image, or idea that grabs attention in the first second or two. Once it’s landed, it needs to hold their interest long enough to keep watching. Try a range of hooks, catchy slogans, striking graphics, bold images, and see which ones actually stop the scroll.
Test Ad design layout
Your layout is worth experimenting with too. Try different collage styles and arrangements across your ads and pay attention to which ones your audience responds to best.
Need help creating winning ads? Our expert team knows how to build creatives that people will resonate with. Get in contact with us to get started on your journey with ads that convert.
