When you’re posting ad creatives, you’ll find that some are better at capturing your audience’s interest than others. Ad testing is important because it allows you to determine which ad variations are most effective at driving conversions, such as clicks or sales. By testing different elements of your ad, such as the creators you use, angles, and ad length, you can identify which combinations of these elements are most effective at getting users to engage with your ad.
So where do I begin with Ad testing?
A great way to begin is by testing which creators you use in your ad. Test out a couple of different creators in your ad creative and see which gives you the best results. While testing which creators work best for your ad creatives, you should also experiment with the number of creators you use. Test out ads using both a single creator and multiple creators.
Test Ad angles
Testing angles will also help you find the best format for your ad creatives. By testing different angles such as wide-angle, bird’s eye view, and close-up, you can determine which ones are most effective at capturing the audience’s attention and inspiring them to take a desired action, such as making a purchase or visiting a website.
Test Ad lengths
Experiment with ad lengths such as 15 seconds, 30 seconds, and 60 seconds to see which works best.
Text only/narrations only
In contrast to video advertising, text-only ads communicate information through callout and copy. Experiment with text-only ads to see what kind of results you can achieve.
Test mixing various content
You can also mix various types of content in an ad campaign to create a more engaging and effective marketing message. This can include using a variety of media, such as text, images, video, audio, and interactive elements, to deliver the message to the audience. By testing out different combinations of content, you can effectively reach a diverse audience who may prefer different content types.
Test Ad hooks
A hook is a unique or memorable concept, idea, or angle that is used to draw the attention of the audience and make the ad more effective. The hook is typically the first thing that the audience sees or hears in an ad, and it is meant to be interesting, memorable, or appealing enough to capture the audience’s attention and keep them interested in the ad. Play around with different hooks such as catchy slogans, graphics, or images, to see which is the most effective in engaging the audience.
Test Ad design layout
Playing around with your design layout will also help you figure out what works, experiment with different collages in your ads and see which your audience responds to the best.
Need help creating winning ads? Our expert team knows how to build creatives that people will resonate with. Get in contact with us to get started on your journey with ads that convert.