Designing your perfect social ad gets a lot easier with a professional graphic designer on your side, but that raises a real question: how do you translate your vision into something someone else can actually run with? Sending through inspiration is the easy part. Giving feedback that actually lands is a different skill entirely, especially when you’re not fluent in design lingo.
Consistency and Guidelines
Handing your designer a set of brand guidelines makes their job dramatically easier. At minimum, that usually means your logo, your brand colours, and how you like those colours used. Got a specific shade of light blue you always use for backgrounds? Tell them. Guidelines aren’t restrictive, they’re actually easier for most designers to build from than a blank canvas with zero direction.
The WHY is Important
When you look at a design and think “I’m not sure I like this,” it pays to sit with that reaction for a moment and figure out why. Maybe the colour feels off, the font doesn’t match your brand, or the image itself just isn’t landing. “Can we try something else, I’m not sure I like this version” is an easy line to send, but it doesn’t give your designer much to work with. Naming the specific thing that’s bothering you gets you to a better result much faster.
Be Specific on Your Creative Feedback
Be as specific as you can about what you’d like changed, and don’t hold back for fear of “boxing in” the designer’s creativity. If you’re about to type “make it pop“, pause for a second and think about what’s actually missing from the design. Do you want the price callout to grab more attention? Say that instead.
“We really want the price to be the focus of this image, can we make it stand out more?” is already a far stronger piece of feedback to hand over. It’s not always easy if you’re not naturally creative, but turning a gut reaction into concrete feedback is a skill your designer will thank you for.
Whether you need fresh graphics for your next round of Facebook ads or you’re planning a full business rebrand, you don’t need to be the creative type to get it right, that’s what we’re here for.
OMDIGI Group can help with a wide range of creative work across multiple platforms. Get in contact with us today.
