Cosmetics, tech, homewares, food, it doesn’t matter what your company sells, online giveaways are a powerful way to generate buzz and gain new customers. According to a survey by Easypromos, over 90% of marketers now run social media giveaways.
Top 5 Benefits of online giveaways
Gain loyal customers and increase reach
Hosting online giveaways is a solid way to pick up new followers and customers. Some giveaways ask entrants to tag a friend or share your post, while others require signing up for your mailing list. More followers and subscribers means a much wider audience to market your products to going forward.
They’re easy and affordable
Giveaways are one of the more affordable ways to market on social media. Rather than relying on paid advertising, you can lean on your existing customers to help spread the word to new audiences.
You don’t need much technical skill to run one either. Other digital marketing methods, paid advertising and SEO among them, take a fair amount of expertise. A giveaway just needs a product and a social media account to get going.
Increase online sales
When someone enters a giveaway for a product they genuinely want, they’re more likely to buy it afterward even if they don’t win. And the people who do win get to try your product firsthand, making them more likely to become repeat customers down the line.
Opportunities for collaboration
You’ve probably seen it before, several companies teaming up on one giveaway with hundreds or thousands of entrants. To enter, users often have to follow every business involved, which helps everyone pick up new followers and recognition at once.
These collaborations let companies market not just to their own audience but to their collaborators’ audiences too. Working with other businesses this way helps build relationships that often lead to future partnerships as well.
Create hype around your brand
Running an online giveaway is a great way to build temporary buzz around your business. If you want to get both old and new followers excited about your brand, a social media giveaway might be exactly what you need.
