It’s time to list your products on Google Shopping. Retailers in Australia and around the world can now list their products for free on the platform, with the change scheduled to take effect by mid-October.
Until recently, Google’s Shopping Tab listings were paid-only, but the shift to free listings worldwide came as a direct response to the financial strain the pandemic placed on retailers. Paid options haven’t disappeared entirely though, retailers can still pay for premium spots at the top and bottom of the page through paid advertising.
How Merchant Centre Works
With hundreds of millions of shopping searches happening on the platform every day, getting your products listed here gives any retailer a real boost in exposure. The change benefits shoppers too, with more people turning to online purchases this year to stick with social distancing guidelines.
Google first made the shopping platform free in the US earlier this year, and the results were strong, small and medium businesses saw a real lift in exposure, with free listings and ads earning twice as many views and driving 50% more visits to their websites.
Easy Transition from Merchant Center
If you’re already running listings through Merchant Center and Shopping Ads, there’s nothing you need to change, your listings will simply start showing up at no cost automatically.
If you’re new to this and want to get your products listed, you’ll need to upload your product feed to Google Merchant Center and opt into the Surfaces on Google program. That gets your products showing up across Google Search, the Shopping tab, and Google Images.
If you need a hand setting up your Google Shopping Tab or want advice on the platform, get in touch with OMDIGI Group and speak to one of our Google experts. Specialising in Paid Search, Display, and Google Shopping, we can help with a wide range of digital marketing needs, so get in contact with us today.
