What are the main Google Display ad specs?
These are the most popular and best-performing Google Display ad sizes:
- Medium Rectangle (300 x 250)
- Large Rectangle (336 x 280)
- Leaderboard (728 x 90)
- Half Page (300 x 600)
- Large Mobile Banner (320 x 100)
- Small Square (200 x 200)
- Square (250 x 250)
- Wide Skyscraper (160 × 600)
- Large Leaderboard (970 x 90)
- Mobile Banner (320 x 50)
Why are ad sizes important?
Your ad size decides where your ad can appear. Even if your ads qualify for a placement, they won’t run there unless they match its size specifications. Uploading versions of your ads in different sizes gives you more chances to be seen. Also keep in mind that your files must be 150KB or less and saved as JPEG, SWF, PNG or GIF.
What are the benefits of Google Display Ads?
One of the biggest benefits of Google Display ads is that they build brand awareness. They put your ads in front of new audiences who may never have heard of you. Paid search ads only show up for people who are already searching for your product or service, whereas display ads introduce your brand to people who aren’t.
Display ads also come with advanced targeting. You can segment your audience by geography, language, gender, income and more. You can also retarget people who visited your website but left without buying, giving them a nudge to come back and convert.
Measuring success is straightforward too. Google Ads’ analytics let you track metrics such as reach, click-through rate, bounce rate, conversion rate and ROI.
How do I maximise my success with Google Display Ads?
After your ads have been running for a while, you can fine-tune performance with bid adjustments. A positive bid adjustment raises your maximum CPC bid for an ad group, while a negative one lowers it.
Your bidding strategy matters, but so does the ad itself. Use eye-catching colours and typography to stop people as they scroll, and make your value proposition clear so viewers can see what they’ll gain by becoming your customers.
The best way to get the most from Google Display Ads is to work with Google Ads specialists who have run successful campaigns for businesses across many industries. That’s where OMDIGI comes in! Our Google Ads experts combine world-class strategy with razor-sharp management to get the best results for your brand.
Ready to start a Google Ads campaign that delivers the results you want? Get in contact with us at hello@omdigigroup.com.
