Looking to optimise your AdWords campaign? A new ad feature Google introduced earlier this year has been described as a genuine game-changer, one that makes it easier for customers to find your business.
Responsive Search Ads
Responsive Search Ads let advertisers enter multiple headlines and descriptions for their ad text, which Google then automatically tests to find the best-performing combinations that most closely match what potential customers are actually searching for.
You can enter up to 15 different headlines and four different descriptions, which can be arranged into 43,860 possible combinations. The more headlines and descriptions you add, the more opportunity your ads have to compete in auctions and reach more potential customers.
From there, Responsive Search Ads will display your ad with up to three headlines and two descriptions, depending on the user’s screen size and the page’s content.
With that level of flexibility and automation, manual A/B testing starts to feel like a thing of the past. Advertisers can now save real time and energy by leaning on Google’s machine learning instead.
How to Use Responsive Search Ads
Ready to give Responsive Search Ads a try? You’ll find the feature under the Ads & Extensions menu, where you can enter your URL along with at least three headline options and two description options. Each headline is capped at 30 characters, and each description at 90.
When writing your options, keep in mind they can be arranged in any order Google chooses, so your messaging needs to make sense both on its own and across every likely combination.
Certain headlines and descriptions, phone numbers or special offers, for example, can also be pinned to specific positions. Just be aware that pinning prevents other alternatives from ever showing up in those spots.
The caveat: Responsive Search Ads are still in beta and may not be available to every Google Ads advertiser. They can also only be added to ad groups that already contain existing ads.
Want to optimise your campaign with Responsive Search Ads? Contact us!
