Video has become the main way to tell stories online, even on platforms that started out image-based, like Instagram. Videos rank higher in the algorithm and pull in more views, while images have taken a backseat.
But simply making video content isn’t enough to get you noticed. Luckily, Facebook has shared some advice on how to create video content that’s engaging and gets results.
Why are videos so popular?
Video is easy to consume. It can be short and informative, so your audience doesn’t have to read long captions. It’s also become the most popular way to market to younger generations, especially Gen Z. Unlike static images, videos let you tell a story and grab your audience’s interest in just a few seconds.
Important video considerations
Making videos isn’t enough on its own. Online video has to be engaging, creative and attention-grabbing. So how do you do that? Luckily, Facebook has some advice for you.
Best practice for creating Facebook videos
1. Create your videos for Mobile
Most people will watch your videos on their phones, so use the 4:5 format for your Facebook videos. It makes for a more comfortable viewing experience.
2. Make sure it looks good with the sound off
On social media pages like Facebook, videos usually start playing on mute. Your video needs to make sense without sound, which also makes it more accessible.
3. Keep it brief
Build your video around one clear message. Skip unnecessary chatter, especially at the start, so the video doesn’t end up cluttered or overly long. People are scrolling constantly, so you need to get your message across before they move on.
4. The beginning is vital
People scroll through their news feeds quickly and may only catch a few seconds of your video. Make the opening eye-catching and clear, and use it to show off your brand’s products and services.
5. Use movement
Movement and fast edits help catch people’s attention before they scroll past. Viewers are more likely to watch to the end when the video has quick, exciting cuts instead of slow-paced footage.
6. Make a visual impact
Like movement, bright colours and close-ups can grab attention fast. Mobile screens are much smaller than desktop screens, so include close-ups of your products and services to make the video’s message obvious.
