Your website is one of the first things your customers see when researching your business. Making your website as functional and appealing as possible will ensure you make a positive first impression. Here are ten ways to improve your website.
1. Make your call to action clear
Calls to action (CTAs) include prompting users to sign up for a newsletter, create an account, or make a purchase. As the purpose of your website is to advertise and sell your products and services, it is important that your calls to action are bold, worded well, and visible.
2. Improve website speed
Over half of users abandon a website that doesn’t load in under three seconds. You can improve your website’s speed in a number of ways:
- Optimise your images
- Optimise your homepage
- Use a better hosting platform
- Avoid using too many redirects
- Reduce plugins.
3. Make it mobile-friendly
Over 4 billion internet users browse the web on their phones or tablets. Your website should be optimised to load on these devices and should be easy to navigate. Otherwise, users will likely become frustrated and go elsewhere.
Google also rewards web pages that are optimised for mobile devices. If you want your website to rank higher on search engine results pages (SERPs), be sure that it’s mobile-friendly.
4. Make the navigation simple
If your website is confusing and difficult to navigate, users and potential customers are likely to give up and go elsewhere for products or information. Even if your content is useful and informative, they will become frustrated and give up if it’s difficult to find. Users should be able to quickly find pages such as ‘about’, ‘blog’, and ‘contact’.
5. Provide links to social media
Be sure to provide links to your business’ social media and include social sharing buttons on blog posts and products. As of 2021, there were almost 4.5 billion social media users. Allowing customers to share your content with others helps to increase brand awareness and achieve sales goals.
6. Create a blog
Blogs demonstrate knowledge and authority. They are a great way to advertise your products and build a reputation for being an authority in your industry. Having a blog will also increase traffic and SERP rankings.
7. Keep your design consistent
Mismatched websites with conflicting colour schemes and layouts appear unprofessional and untrustworthy. Use consistent headings, font sizes, colours, spacing, and images to provide users with the most aesthetically pleasing experience possible.
8. Use original, high-quality images
Image quality can affect a user’s first impression of your business. Using poor-quality, low-resolution images, or generic stock photos, makes your website appear impersonal. Potential customers may be unable to connect with or relate to your content, which may prompt them to go elsewhere.
Use your own images and videos to personalise your website and demonstrate competency, originality, and professionalism. Images and videos are a great way to break up text-heavy pages and blog posts, making them easier to read and making users less likely to lose interest.
9. Regularly update content
Customers appreciate a business that regularly reviews their site and updates information such as opening hours, contact numbers, addresses, and products and services. Regular blog posts also attract customers. Making regular updates demonstrates that you are actively working to improve yourself and keep your potential customers in-the-know.
10. Search Engine Optimisation
Search engine optimisation (SEO) is the process of increasing your website’s organic traffic by implementing techniques that increase your website’s ranking in search engine results. It involves creating high-quality content, performing keyword research, and incorporating relevant keywords into your website.
Having a good SEO strategy in place is one of the best ways to improve your website and increase traffic and sales. As search engine algorithms are always changing, it is important to keep your SEO strategy up to date by performing keyword research and researching current trends.
Need help with boosting traffic to your website?
OMDIGI Group provides amazing SEO services that are carefully tailored towards your business’s needs. We work together with your team to create strategies that involve keyword research, site analysis, technical SEO, link building, web development and more. Don’t hesitate to contact us for more information!