Shopify is a complete commerce platform that lets you start, grow, and manage a business. With a Shopify website, you can build and customize an online store and sell in multiple places, including web, mobile and physical storefronts across multiple channels from social media to online marketplaces.
Shopify is considered the WordPress of eCommerce platforms. Users require no knowledge of coding or web design, providing them with a simple way to extensively customise their online store. Users have access to a wide range of themes, both free and premium. Even Shopify’s free themes offer many customisable options, making them a cheap and easy option for new or emerging businesses.
Shopify offers considerable support for users. They have their own blog where they share information, including tips and tactics for running your online store. They also offer Shopify Compass, which allows users to take free, self-paced eCommerce courses.
Shopify has a plan for everyone, regardless of your budget. They have five different pricing plans:
Shopify basic provides you with all the tools required to customise your online store for a monthly fee. You are able to make basic changes to your template’s fonts, colours and layouts.
The Shopify plan includes all the features of Shopify Basic, with the added benefit of being able to gain greater insight into your store’s sales trends and customer behaviour, in the form of professional reports.
This more premium plan provides you with all the features in the standard Shopify plan, with the added features of advanced customer reporting and calculated carrier shipping.
For larger businesses, or those who simply want access to more features, Shopify offers Shopify Plus. While this is more expensive than the previous plans, it has the ability to handle a much larger volume of sales while offering a multitude of advanced reporting features.
Though Shopify’s plans incur a fee, it does offer free features. When you create your online store, Shopify loads a free theme that you can customise to your heart’s content, changing colours, text, and adding photos and company logos. Shopify also gives you access to thousands of free stock photos to integrate into your theme.
Shopify is used by sellers in 175 countries, including Australia, New Zealand, Hong Kong, Japan, Canada, Singapore and the United Kingdom. It is also available in over 20 languages.
Shopify POS allows you to sell both online and in person, in the form of stores, stalls, or pop-ups. It helps you manage your inventory and keep track of your products and sales.
When selecting an ecommerce platform, it is important to choose wisely. Shopify is a simple, easy and cost-effective way to launch your business, monitor revenue and stock, and reach sales targets.
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