Is advertising on Pinterest possible?
Advertising on Pinterest is very possible and can be a beneficial addition to your digital marketing strategy if you feel your product is relevant.
Learn more about Pinterest Ads
Types of Pinterest Ads
Promoted Pins
Promoted pins are useful because they effectively blend in with regular pins. They function like your average post too, and users are able to pin, share and comment on them. What’s more, once a user adds a promoted pin to one of their boards, its ‘promoted’ label disappears. Any further re-pins are free and are a terrific source of organic traffic.
Promoted Video Pins
Video ads are an important aspect of Pinterest advertising, with 90% of customers claiming that video advertising assists them in making purchasing decisions. They are practically identical to promoted pins, however, they allow advertisers to display videos, rather than images. There are two styles of video advertisements offered by Pinterest. Standard width video ads are the same size as regular pins, while max width pins are more expensive and take up a user’s entire feed.
Buyable Pins
Buyable pins allow users to make purchases directly from a pin. These appear in the same place as promoted pins and easily blend into a user’s regular feed. However, buyable pins also allow users to view product information and make a purchase. Buyable pins are efficient in increasing sales, traffic and revenue, and are ideal for retail businesses such as fashion brands, accessories and interior decorating.
Promoted App Pins
These allow you to advertise your app on the Pinterest mobile website and enable users to download it directly. They are the same size as regular pins; however, they include an ‘install’ button, allowing users to quickly download. They can include videos or images.
Story Pins
Story pins have multiple pages, up to 20, which can include images, text and links. They appear as pins on a user’s feed and can be tapped to view all pages.
Promoted Carousels
Similar to story pins, promoted carousels can include up to five images that viewers can scroll through. Each image has an individual title, image, video, description and link.Why advertise on Pinterest?
Amazing
Reach
Pinterest ads can be re-pinned again and again and again, by different users to different image boards and followers, making their reach incredible. This allows for user sharing of all of your ads to take their reach and impressions to new levels and be pinned and shown to a community of like-minded users interested in your product.
High Customer
Interaction
A wider reach inevitably leads to increased customer interaction. According to Shopify, half of Pinterest users have made a purchase after viewing a promoted pin, and one third have discovered a new brand through Pinterest advertisements. What’s more, Pinterest users have been found to spend more on online shopping.
Longer Stream
of Traffic
The longevity of Pinterest advertisements is far higher than that of Twitter or Instagram. Ads can appear on users’ feeds months after you post them and can be re-pinned over and over. Each time an ad is repinned, it is displayed to a whole new group of followers.
What are the costs?
The cost of Pinterest advertising varies depending on your campaign goal. There are three main advertising goals you can set for your Pinterest ads:
Building Brand
Awareness
The most common goal for Pinterest ads is building brand awareness. Pinterest ads are successful in placing your business in front of as many users as possible, increasing your reach and drawing attention to your brand. These campaigns use a CPM payment scale, which means you pay a fee per 1000 people who look at your pin. Usually, these campaigns cost an average of $2 to $5 per 1000 impressions.
Improving
Engagement
These ads run on a cost per engagement (CPE) pay scale, meaning you are charged whenever someone interacts with your ad – including clicking and re-pinning. These can cost anywhere between $0.10 and $1.50 per engagement.
Longer Stream
of Traffic
When creating Pinterest ads for the purpose of driving traffic to your website, you are charged on a cost per click (CPC) basis. This means that you pay a set price whenever a user clicks the URL and visits your website. These can cost anywhere between $0.10 and $1.50 per click.
Who should advertise on Pinterest?
Of course, any business can advertise on Pinterest, including stores, companies, builders, plumbers and law firms. However, Pinterest advertising is especially beneficial to those selling products such as fashion, jewellery, interior decorating and furniture.
Pinterest is a platform that relies heavily on aesthetics, and attractive photography and product design can make all the difference. By excluding Pinterest from your digital marketing strategy, you potentially miss out on advertising to a large and responsive audience. This can translate to fewer sales and cause you to lose customers to competitor brands.
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