What is conversational marketing?
Conversational marketing involves interacting with potential customers and clients on a one-to-one, real-time basis. This can be in the form of live chat, chatbots, social media or online messaging apps.
Tips and Tricks for ChatBot Marketing
Types of Conversational Marketing
Chatbots
Chatbots are one of the most common forms of conversational marketing. This form of marketing involves using automated chatbots to interact with customers, gather data and provide information about products and services.
Live Chat
Live chat marketing allows a company to respond quickly and efficiently to a customer’s individual queries. Customers are able to chat directly with an employee, rather than receiving an automated response.Messaging Apps
Using messaging apps such as WhatsApp in your marketing strategy has become more common. Like live chats, customers are able to talk to an employee in real time.
Benefits of Conversational Marketing
- High Engagement Rates: People find it more convenient to simply respond to an online chatbot or open a messaging application than sending an email or making a phone call.
- Learn more about your customers: Quick, real-time conversations allow you to gather more information about a customer and gain insight into their interests.
- Can save money: While phone calls and emails don’t leave much room for multi-tasking, chatbots allow employees to respond to multiple customers at once, increases productivity and requires less staff. Less employed staff translates to less operational costs, saving money that can then be used in other aspects of your company.
- Enhances Customer Experience: 61 percent of customers appreciate receiving personalised messages from businesses. Having the ability to converse with an employee in real time makes the experience quicker and more positive for potential customers, leading to more leads and sales.
- Improves Leads and Sales: A faster response translates to more leads, with over half of users calming they are more likely to choose a business with whom they can message and interact with quickly.
- Can provide after-hours support: A faster response translates to more leads, with over half of users calming they are more likely to choose a business with whom they can message and interact with quickly.
Tips for successful Chatbot Marketing
Give your bot a personality!
Give your bot a human name, tone and way of speaking. This humanises the experience and allows customers to relate more to the experience. It also helps maintain your brand voice. If your chatbot doesn’t have a well-defined personality, it can appear unprofessional and robotic and deter from a customer’s experience.
Don’t put chatbots on pages you want visitors to read
Don’t put chatbots on pages with information your visitors must read in order to gain an adequate understanding of your products and services. Here’s a handy reference for appropriate places for chatbots on your website:
- Sales-related pages
- Events Pages
- Pricing Pages
- Other product information pages
- Your homepage
- Your blog
- Your 'About Us' page
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