Search engine optimisation (SEO) utilises non-paid techniques such as keywords and internal linking to increase the quantity of organic traffic directed to your website. This improves your company’s ranking on search engine results pages, improving your overall exposure, traffic and revenue.
A website migration is the process of making feature changes to a website that may affect its SEO and online visibility. Successful website migration plays an important role in digital marketing, and adequate resources and dedication must be put into place to ensure your website isn’t negatively impacted.
Changes to website structure, such as modifications to page design or content, can impact the way search engines crawl your website.
Platform migration involves changing your website’s content management system (CMS). For example, you may want to move your website from one CMS, such as WordPress, to another one. Changes to your website’s CMS can affect how search engines crawl your website, the SEO of your website, and the visibility of your pages.
Content migration involves moving a section of content. This can negatively impact the visibility of that content on search engines, and factors of SEO such as internal linking.
Often the aim of a website migration is to help increase traffic and revenue by improving aspects such as user experience, speed and web design. However, if carried out incorrectly, you risk losing website traffic, search engine rankings and leads. In some instances, improper website migration can even lead to penalties from Google, which will again lead to decreased traffic and revenue. Placing a specific focus on maintaining your SEO while conducting a website migration is vital to ensure that your website continues to perform as best it can.
If your business is interested in our SEO service don’t waste time, give us a call today. We are a Sydney based digital marketing agency but have clients scattered around the world including Australia and Internationally, including the UK, USA, Singapore, Canada & New Zealand.
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