It’s more important than ever to incorporate effective technical SEO elements into your company’s website. Technical SEO is no longer an option – it’s a necessity. Ensuring that your website’s technical SEO is in order will allow your business to gain the most out of its online presence.
What is Technical SEO?
Technical SEO is part of on-page SEO. It involves improving the technical aspects of your website in order to increase its ranking in search engines, such as Google. Search engines prioritise websites that adhere to certain requirements. Having a website that loads quickly, is easy to navigate, and has working links, can help boost its search rankings.
On-page vs. off-page SEO
On-page SEO involves all the elements of SEO that occur on your website, such as keywords. With this form of SEO, you have complete control of what tactics and keywords you use. On the other hand, off-page SEO refers to SEO practices that happen outside of your website, such as backlinks.
Elements of Technical SEO
Page load speed is considered an important ranking signal and can significantly impact website performance. If your site takes forever to load, it is likely that visitors will grow frustrated and search for another, more accessible one. Search engines prioritise websites that are quick-to-load, so it is important to make sure yours is as fast as possible. Website speed can be increased by keeping the design simple, avoiding unnecessary plugins, optimising your images, limiting redirects and ensuring your web host isn’t slow.
An outstanding website structure is vital for achieving your digital marketing goals. It is important to make your website accessible and easy for search engine crawlers to read.
A website’s URL structure also acts as a ranking factor. A clear, consistent, and user-friendly URL structure should be as short as possible, easy for a user to read, and should have words separated by dashes.
This is especially important, as more and more users are choosing to browse the internet on their phones. Your website should be responsive and able to be viewed on any device. Google is clear about the fact that a website’s responsiveness is very significant when it comes to its ranking.
Why is technical SEO important?
Though technical SEO doesn’t completely guarantee that you will shoot to the top of Google, ignoring it will make it virtually impossible for you to achieve your digital marketing goals. Because of this, it is more important than ever to incorporate technical SEO into your marketing strategy.
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