What is an SEO Audit and why is it important?

What is an SEO Audit?

An SEO Audit can be considered a health check-up for your company’s website. It involves analysing the effectiveness of your current SEO practices and allows you to identify foundational issues that may be impacting your organic search performance.

An SEO Audit can help to expose:

How often should an SEO Audit be performed?

An SEO Audit is a standard procedure and should be performed on a regular basis – at least once per year. It is important to regularly examine your website, as it is a vital part of your company’s online presence. Your website is constantly changing, with content being added and removed regularly. As your website is not usually stagnant for long periods of time, it is important that an SEO Audit is performed to ensure critical issues are addressed as soon as possible.

Importance of an SEO Audit

Helps find weaknesses

Search engines like Google update their algorithms regularly. Performing an SEO Audit allows you to discover these changes, determine if and how they have affected your website performance, and make changes accordingly.

Measures the effectiveness of your current SEO

Conducting regular SEO Audits allows you to compile data and metrics that future audits can be measured against. If you don’t have any information regarding the previous effectiveness of your SEO, you have no way of knowing whether your site engagement has improved.

Allows you to track progress

An SEO Audit shows you exactly how well your website is doing by monitoring keywords and determining how well they have performed. While optimising your website, you should see keywords move up. If this is not the case, it could indicate a critical issue that needs to be rectified.

Helps you gain an advantage over competition

It is possible for you to perform an SEO Audit not only on your own website, but on the websites of your competitors. This allows you to determine their strengths and weaknesses in order to gain a competitive advantage. You can look at what keywords they aren’t using, and target these yourself. You can also look at what websites are linking to them and try to get a link of your own.

Is an SEO Audit really necessary?

Regular SEO Audits are necessary to ensure that your website is as successful as possible, allowing you to quickly identify issues with your on-page SEO before they have a negative impact on your website’s performance.

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