What is SEO?
Search engine optimisation (SEO) is used to increase the quantity of organic traffic to your website and improve company exposure. SEO utilises non-paid techniques to help your website rank higher in search engine results.
What is local SEO?
Local SEO focuses on optimising a business’s website for location-based search queries. It shares many features with normal SEO – content, keyword search, links, etc. However, local SEO focuses on local searches, for example, a city or suburb.
What is a local search?
A local search is any web search that is location specific. For example, “cafes near me” or “chemists in Sydney”.
Why is local SEO important?
The majority of consumers search for local businesses online before visiting. These potential customers are looking for businesses that are accessible to them and are unlikely to visit one that is far away if there are closer alternatives. Ensuring that your business appears in searches near your location is vital if you want to gain more customers.
You want your business to appear on the first page of search engine results if a potential client searches for businesses in your location. If you are a mechanic, for example, you want your website and contact details to appear when a potential customer searches ‘mechanics near me’ or ‘mechanics in [insert suburb]’.
Who needs local SEO?
Local SEO is important for any business that meets with customers in a physical location, including retail stores, cafes, bars, doctor’s surgeries, and real estate agents.
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