What is link building and how does it help SEO?

Why is link building important?
Links are one of the most important ranking factors for search engines and are therefore vital to any digital marketing strategy. When one website links to another, it is a strong indicator that it deserves to rank higher in search results for relevant keywords. Having another website link to yours can be considered a ‘vote of confidence’ and is seen as a signal of authority and credibility both by search engines and visitors to your website.
Benefits of Link Building
Increases website traffic
Link building involves using external sources to direct traffic to your website. It allows you to increase web traffic by targeting relevant audiences. High levels of web traffic are beneficial to search engine rankings.Improvement in search rankings
Building backlinks is vital to effective SEO and ranking high on search engine results pages. The more high-quality links back to your website, the higher it should rank. This in turn increases the amount of organic traffic directed to your website.Increases visibility
The higher your website ranks on search engine results pages, the more visible it is to potential customers. Again, this is beneficial for organic traffic, clients, sales, and building a strong company image.Continuous advertising
Unlike traditional forms of marketing, such as brochures and billboards, backlinks are always there. If you put up an ad or billboard, it will only be effective in directing traffic for the period of time it is viewable. However, a backlink from another website is a continuous source of advertising.Demonstrates authority and credibility
A large number of backlinks demonstrates to search engines that multiple sources have chosen to endorse your website, making you appear more credible and building trust between you and potential customers.Increases sales and revenue
Increased visibility and web traffic translates to more sales and revenue, as does an increased level of trust between you and potential customers. The higher your website ranks on search engines, the more legitimate and ‘popular’ your business will appear. This in itself can convince potential customers to visit your website instead of a competitor’s.Is link building really necessary?
Though by itself link building will not solve all your SEO problems, excluding it from your marketing strategy can be detrimental. It is important to not neglect it and try to secure as many high-quality backlinks as possible.
Let us manage your Search Engine Optimisation and watch your business thrive! Ready to get started?
Contact Us For a Free SEO Competitor Analysis
If your business is interested in our SEO service don’t waste time, give us a call today. We are a Sydney based digital marketing agency but have clients scattered around the world including Australia and Internationally, including the UK, USA, Singapore, Canada & New Zealand.
- We promise not to share your info with third parties
- We promise not to drunk text you on a Friday night
- We promise not to spam you with emails
- We promise to adhere to all of the GDPR fairies rules