Improvement in search rankings Building backlinks is vital to effective SEO and ranking high on search engine results pages. The more high-quality links back to your website, the higher it should rank. This in turn increases the amount of organic traffic directed to your website.
Increases visibility The higher your website ranks on search engine results pages, the more visible it is to potential customers. Again, this is beneficial for organic traffic, clients, sales, and building a strong company image.
Continuous advertising Unlike traditional forms of marketing, such as brochures and billboards, backlinks are always there. If you put up an ad or billboard, it will only be effective in directing traffic for the period of time it is viewable. However, a backlink from another website is a continuous source of advertising.
Demonstrates authority and credibility A large number of backlinks demonstrates to search engines that multiple sources have chosen to endorse your website, making you appear more credible and building trust between you and potential customers.
Increases sales and revenue Increased visibility and web traffic translates to more sales and revenue, as does an increased level of trust between you and potential customers. The higher your website ranks on search engines, the more legitimate and ‘popular’ your business will appear. This in itself can convince potential customers to visit your website instead of a competitor’s.