Why is eCommerce SEO is different?

What is eCommerce SEO?

Ecommerce SEO is used to assist your online store in gaining more visibility in search engine results. This directs more organic traffic to your website and benefits sales.

eCommerce SEO vs. Normal SEO

Optimising an ecommerce website for search engines is different to optimising any other form of content. This is because the keywords required for an online store must not only include those relevant to their content and products, but also to purchasing and location.

What should an eCommerce SEO strategy include?

eCommerce SEO Best Practices

Use important and relevant keywords

Perform keyword research and ensure that the keywords you are using are relevant and effective.

Have a clear website structure

Make sure your website is simple and easy to navigate between pages, with no unnecessary aspects. As many people perform searches on phones or tablets, it is important that your website is fully optimised for mobile devices.

Have a clear URL structure

Though messy URLs aren’t necessarily a huge part of SEO, they are still a notable way of improving search engine rankings and staying ahead of competition. Your website’s URLs should be as simple and easy to read as possible. This includes:

Include customer reviews

Customer reviews are a staple for any website advertising or selling a product. Reviews will not only help your website’s SEO, but will build trust between you and your customers, reassuring them that the product they are purchasing is high-quality and functional.

Eliminate duplicate content

Duplicate content can negatively affect your website’s SEO. If your website contains two pages with identical content, it is difficult for search engines to know which one to index. This lowers the performance and ranking of both pages.

Write for your customers

Though SEO is about making your website more visible to search engines, it is important to remember your target audience. Don’t write for the sole purpose of appealing to search engines, as it can cause you to lose potential customers.

The benefits of eCommerce SEO

Let us manage your Search Engine Optimisation and watch your business thrive! Ready to get started?

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