Google Ads is split into two sections – the search network and the display network. While search network advertisements appear as text ads on the top of search engine results pages, display network advertisements are image-based ads and banners.
As Display Ads are graphic content, you are able to design them with your brand image in mind. Using bright colours, large text, images, animation and videos are just a few ways you can create eye catching display ads.
Display ads are generally found on websites that potential customers browse frequently, drawing awareness to your brand and increasing the chance they will visit your website.
Google Display Ads give you the ability to view reports to track the number of clicks and impressions they receive, as well as financial details such as the average cost per click. This allows you to determine the effectiveness of your marketing campaign and make changes and improvements accordingly.
In order to determine whether or not Google Display Ads are a beneficial addition to your digital marketing strategy, it is important to consider a number of factors:
If you have any doubts regarding the benefits Google Display Ads will bring to your business, there is no harm in throwing a small amount of money into an advertisement in order to ‘test the waters’ and see what happens. You may find that Google Display Ads provides your business with a lasting stream of traffic, sales and customers.
If you want more bang for your buck from paid search and display ads get in touch with us today and we’ll be happy to give you a free consultation.
Join us on our social networks and keep up to date on the latest OMDIGI news.