Today, over 3.5 billion people own a smartphone, with many spending 90 percent of their total mobile usage using apps. It is more important than ever to reach smartphone users through a variety of mediums and, as a result, the need for in-app advertising has grown.
What is in-app advertising?
In-app advertising has become a popular way for brands to advertise to a wide audience. It is a popular monetisation strategy for app developers, who get paid to include ads in their app.
How does it work?
Mobile app ads are served through a mobile advertising network. When a developer requests an ad from this network, the highest paying ad is featured. There are different types of mobile ad formats, which utilise both images and videos to showcase brands, products and services.