Google Ad remarketing allows advertisers to show targeted ads to people who have already visited their website. These can appear while customers are searching the web, browsing other websites or watching YouTube videos. It is the perfect way to direct users back to your website, maintain customers and encourage your audience to make purchases.
Google ad remarketing allows you to continue to market to your target audience, even after they have left your website. Utilising ad remarketing increases the likelihood of previous customers returning to make another purchase.
Though remarketing costs will vary depending on a number of factors, Google ad remarketing is in general extremely cost effective.
Standard remarketing involves showing ads to past visitors as they browse other websites, including Facebook and news websites.
Remarketing lists for search ads allow you to reach your website’s past visitors while they are continuing their research after viewing your website. This increases the likelihood that they will choose to make a purchase from your website, rather than turn to a competitor.
Incorporating Google Ad remarketing into your digital marketing strategy comes with substantial benefits and should be considered an essential part of your digital marketing campaign. Leaving it out could lead to you losing potential customers to competition and decrease sales and website traffic.
If you want more bang for your buck from paid search and display ads get in touch with us today and we’ll be happy to give you a free consultation.
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