Different types of Email Integrations with websites and CRMs

What are CRMs?

CRM stands for customer relationship management. Customer relation management systems help keep customer contact details up to date, track their activity and interactions with your business and manage their accounts.

Why should you integrate your Email and CRM software?

Integrating your email and CRM software can bring with it a number of benefits that make marketing quicker, easier and more effective.

Helps you have a firm grasp on the customer journey

Emails themselves play an important role in sales, attracting users and converting them into sales leads. If your email and CRM are not connected, you won’t be able to determine the impact they are having on your sales cycle. Integrating your email and CRM software allows you to see when a user opens one of your emails and whether or not they follow its ‘call to action’.

Helps you determine the effectiveness of your email campaigns

The ability to view whether users have followed links to your website helps you to gauge the effectiveness of your current email marketing campaign, allowing you to make changes in order to gain the most leads possible. exposure.

Allows you to send emails directly from your CRMs

Integrating your email and CRMs allows you to send emails directly. Rather than composing an email from scratch in Gmail, for example, you can make use of today’s CRM technology, which makes it easy to create emails using a variety of templates. All you have to do is choose the contacts you wish to send to, and the CRM will fill in all the fields on the email template.

You can set up ‘triggers’

Triggers can be used to send an email to a customer at a time that is right for them. For example, if a customer has had items in their shopping cart for 48 hours, you can send an email from your CRM to remind them to return to your website and complete their purchase.

Let us manage your Email Marketing Campaigns and watch your business thrive! Ready to get started?

Contact Us to Talk Email Marketing!

For a powerful, effective EDM marketing campaign that gets you results reach out to OMDIGI Group for a free consultation. We are based in Sydney so if you are in the area we can set up a face to face or give you a call for a quick chat if you’re anywhere else in Australia or overseas.

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