Email marketing involves sending out emails to help promote your business. It is a powerful marketing tool that can help you stay in touch with past customers, keep them updated on your latest products and services and generate more sales leads.
An email marketing campaign is a coordinated set of emails that are sent to a list of contacts. These emails usually have one specific purpose, or ‘call to action’, which prompts customers to make a purchase. Aside from the main call to action, an email may include a number of smaller ones, such as prompts to visit your website, social media or blog.
Many businesses don’t have the resources to dedicate a specific amount of time, money and employees to an email campaign. Hiring a company to manage them for you can alleviate some of the stress it places on your business and ensure the quality of the emails you are sending to customers. Having managed marketing campaigns also saves the time and money it would require for you to hire and train someone to manage your own email campaigns. These funds can be spent elsewhere and help further your business’ success.
Having managed email campaigns means you have people working to ensure that your emails are directed to the right audience and filled with engaging and individualised content. Those managing your email campaigns will know exactly how to send the right emails at the right time, earning you more leads and increasing traffic, sales and brand exposure.
Email marketing has the potential to increase sales by directing potential customers to your website and informing them about current discounts and promotions. They are the perfect way to advertise new products and remind users to complete purchases or provide them with other informative messages.
This is especially true when it comes to managed email campaigns. Email marketing is cost-effective and, unlike forms of paid advertising such as pay per click advertising, you only pay for the service, rather than paying a fee each time someone clicks your advertisement.
Customers are less likely to ignore emails if they include personalised information that suits their interests. You can make your emails look appealing with colours, images and company logos to create eye-catching marketing content.
For a powerful, effective EDM marketing campaign that gets you results reach out to OMDIGI Group for a free consultation. We are based in Sydney so if you are in the area we can set up a face to face or give you a call for a quick chat if you’re anywhere else in Australia or overseas.
Join us on our social networks and keep up to date on the latest OMDIGI news.