Why should you use Email Templates?
Most importantly, it saves time!
Designing and writing content requires a lot of time, resources and dedication. It involves multiple people from multiple professions, including graphic designers, writers and editors. The process of creating an email from scratch, as well as writing content and ensuring its quality and accuracy, may take hours out of an employee’s day – hours they could be spending elsewhere. Using email templates can save hours of time, potentially shortening the process to just 30 minutes. Reducing the effort required to set up an email means that more time can be put into ensuring the quality of the copy included, rather than focusing on layout and design.
What are some other reasons to utilise templates in your Email Marketing Strategy?
Improves response rate
Fast communication is the key to satisfied customers and clients. When a potential customer sends an email or query, it is vital you respond quickly. If you don’t, they may grow impatient and turn elsewhere. Crafting an email from scratch significantly delays your response time. This is where email templates come in. These shorten the time between receiving the email and replying. Employees can quickly load a template and personalise an already written response.
Reduces the risk of errors
If an employee is composing all their emails from scratch, there is a higher likelihood of them making spelling or grammatical errors. This reflects poorly on your company’s reputation, making you appear less educated, credible and legitimate. This can cost your company potential customers and sales. Email templates, on the other hand, reduce the risk of errors and reduce the risk of a customer misinterpreting an email or receiving the wrong information.
Keeps things consistent
If your company’s emails are all over the place, with each email looking completely different and written in a different way, it can indicate unprofessionalism and make customers think you don’t pay attention to detail. Having email templates that include the same colours, fonts, links and image placements gives a sense of professionalism. Emails full of errors may cause you to lose customers and subscribers. Brand consistency is vital to a positive company image.
Allows for personalized content
Having basic email templates readily available leaves room for customised content. You could include a customer’s name and a personalised greeting. Personalised content feels more personal and builds your brand image as a legitimate company that cares about your customers on a personal level and sees them as people, not just a way to make money.
A professional looking email template can increase customer engagement and assists in building long-lasting relationships with your customers. This translates to more sales, increases web traffic and boosts income.
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