Case Study


The Challenge

Lodex is a reverse Loan Marketplace where brokers bid for your business. In the highly competitive Financial Services sector where CPC is high for a lot of the products that they sell.  Our brief is to drive as many members to the site for a profitable CPA.

The Strategy

OMDIGI Group built a successful Digital Strategy that relied on an Agile Budget method across Paid Channels. The campaigns were continually optimised and we used budget on Channel’s that worked effectively within that period. 


  • Paid Media Google Adwords, Bing Ads, Retargeting, Paid Social
  • Content Amplification YouTube, Facebook and Instagram


Lodex is able to compete with some of the bigger players in finance by utilising their budget effectively. 

0 %
CPA Reduction
0 %
of all Traffic Sent
0 %
better performance than any other marketing channel
0 %
MoM Traffic Growth
0 %
Increase in Conversions MoM

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