Case Study
Hitachi Construction Machinery


The Challenge

Hitachi Construction Machinery needed to develop a digital strategy that would drive brand and product awareness and create inbound leads to their business.

Founded in 1910, the business  needed re-engineering in order to track the sales process from lead to close in order to get the overall picture of their digital performance.

The Strategy

We immersed ourselves into the business to understand the key drivers and motivations of the stakeholders and completed a full audit of  their website, analytics and social presence.

Their analytics was configured so that we could track every piece of data that would inform and shape our marketing decisions and we created a strategy that would improve rankings, increase traffic and optimise conversions rates, increasing leads into the business.


  • Paid Media Google Adwords, Bing Ads, Retargeting, Paid Social
  • Inbound Marketing Search Engine Optimisation
  • Content Amplification YouTube, Facebook and Instagram
  • Content Website Relaunch, Blogs, Link Building


The organisation is more digitally-aligned. Everything is tracked-from lead to close. Amplified content across social, resulting in 10.1k views and a 683.33% increase in traffic to the website.

0 %
Increase in leads into the business rising month-to-month.
0 %
Uplift in Adwords leads
0 %
Improvements in paid search conversion rates
0 %
Increase in social reach
0 %
Uplift in post engagement

“OMDIGI Group is now an integral part of our team.

They understand our approach and support our company with the data and numbers to helpgrow our business month-to-month. We have achieved some great results across many of our campaigns with a huge number of leads that we can track from inquiry to completion.

They are dynamic, nimble and innovative. If you want professionalism combined with out-of-the-box thinking, OMDIGI Group delivers.”

Chris Halaguena – Digital Marketing Manager, Hitachi Construction Machinery

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