Case Study
Collective Wellness Group


The Challenge

Established in 2015, Collective Wellness Group brings globally successful health and wellbeing Brands to Australia. Its leading gym brand, Anytime Fitness is now the nation’s biggest gym community with an impressive 14.5 percent market share and over 500,000 members nationwide. With this success, the Group continues to bring and localise some of the top franchises in the field, such as group training workout centre Orangetheory Fitness and barre studio Xtend Barre.  

OMDIGI Group was brought on board to combine the studio and Head Office marketing efforts to create a cohesive and cost efficient way of communicating with the market whilst feeding data back to Head Office to help dictate the overarching strategy.

The Strategy

Implemented digital strategies specific to each geographical areas demographic
Developed multi-brand, National franchising campaigns. Created b2b and b2c specific strategies and associated attribution modelling.


  • Paid Media Google Adwords, Bing Ads, Retargeting, Paid Social
  • Content Amplification YouTube, Facebook and Instagram


The organisation is more digitally focussed with an uplift in Franchise and Local Leads. 

0 %
Decrease in CPL
0 %
Uplift in B2B Leads
0 %
MoM Growth
0 %
Reduction in local B2C CPL
0 %
Contribution of All Leads

“Working with OMDIGI Group has been a great decision for us and the account has grown significantly so that all of the CWG Brands are included in the scope.

This is a true testament to their hard work, dedication and commitment to our business.”


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