Black Friday, traditionally set after Thanksgiving Day in the US, is the perfect time to kick start the holiday season with some great deals and hot bargains. Though traditionally observed in the US, it has gained increasing popularity in countless other countries, including Australia.
There’s a huge chance you’ve probably clicked on a Google Ad before. Google Ads is a paid advertising platform which uses a pay-per-click model (PPC), where the advertiser pays for each time someone clicks on your ad. Used by many businesses and organisations, it is a very powerful way to drive traffic, boost conversions and target specific customers browsing the web in search of a particular product or service.