Knowledge

TikTok marketing mistakes

In January 2022, TikTok reached one billion users. For business owners, this is the perfect opportunity to gain more recognition, attract customers, increase sales and build a loyal following.  

Like any social media platform, it is important to make the right decisions when marketing on TikTok. A poorly implemented social media strategy can lead to loss of potential sales and customers. Here are some common mistakes businesses make when marketing on TikTok.

Facebook Insights on Effective Video content

Video has become the main medium for online storytelling, even on social media platforms that were originally image-based, such as Instagram. Videos are ranking higher in the algorithm, gaining more views, and images have taken a backseat.

However, simply creating video content isn’t enough to gain you popularity online. Luckily, to help, Facebook has released advice to help you and your business create successful and engaging video content.

How to Prep for Black Friday 2021

Black Friday, traditionally set after Thanksgiving Day in the US, is the perfect time to kick start the holiday season with some great deals and hot bargains. Though traditionally observed in the US, it has gained increasing popularity in countless other countries, including Australia.

How businesses can use Pinterest

Many businesses don’t usually consider using Pinterest as part of their marketing strategy.

There’s no doubt that Pinterest is an under-utilised social tool, which can build your brand by attracting niche and engaged audiences who tend to be very receptive to products and services.

What are the different types of Google Ads

There’s a huge chance you’ve probably clicked on a Google Ad before. Google Ads is a paid advertising platform which uses a pay-per-click model (PPC), where the advertiser pays for each time someone clicks on your ad. Used by many businesses and organisations, it is a very powerful way to drive traffic, boost conversions and target specific customers browsing the web in search of a particular product or service.

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