In January 2022, TikTok reached one billion users. For business owners, this is the perfect …
Video has become the main medium for online storytelling, even on social media platforms that were originally image-based, such as Instagram. Videos are ranking higher in the algorithm, gaining more views, and images have taken a backseat.
However, simply creating video content isn’t enough to gain you popularity online. Luckily, to help, Facebook has released advice to help you and your business create successful and engaging video content.
There’s a huge chance you’ve probably clicked on a Google Ad before. Google Ads is a paid advertising platform which uses a pay-per-click model (PPC), where the advertiser pays for each time someone clicks on your ad. Used by many businesses and organisations, it is a very powerful way to drive traffic, boost conversions and target specific customers browsing the web in search of a particular product or service.