In January 2022, TikTok reached one billion users. For business owners, this is the perfect opportunity to gain more recognition, attract customers, increase sales and build a loyal following.
Like any social media platform, it is important to make the right decisions when marketing on TikTok. A poorly implemented social media strategy can lead to loss of potential sales and customers. Here are some common mistakes businesses make when marketing on TikTok.
Video has become the main medium for online storytelling, even on social media platforms that were originally image-based, such as Instagram. Videos are ranking higher in the algorithm, gaining more views, and images have taken a backseat.
However, simply creating video content isn’t enough to gain you popularity online. Luckily, to help, Facebook has released advice to help you and your business create successful and engaging video content.
Universal Analytics, which was released for businesses in 2012 and later to the public in 2013, was built for online measurement in a world where the internet was still centred around desktop web browsing, cookies, and independent browsing sessions.
Black Friday, traditionally set after Thanksgiving Day in the US, is the perfect time to kick start the holiday season with some great deals and hot bargains. Though traditionally observed in the US, it has gained increasing popularity in countless other countries, including Australia.
Many businesses don’t usually consider using Pinterest as part of their marketing strategy.
There’s no doubt that Pinterest is an under-utilised social tool, which can build your brand by attracting niche and engaged audiences who tend to be very receptive to products and services.
With over 2 billion logged-in monthly users, there’s no doubt that YouTube has enormous potential …
There’s a huge chance you’ve probably clicked on a Google Ad before. Google Ads is a paid advertising platform which uses a pay-per-click model (PPC), where the advertiser pays for each time someone clicks on your ad. Used by many businesses and organisations, it is a very powerful way to drive traffic, boost conversions and target specific customers browsing the web in search of a particular product or service.
We all know that Instagram bios exist, but are you utilizing them to their fullest potential for your business account? There’s plenty to be said in 150 characters, so let’s get started!
There’s so many reasons why businesses worldwide flock to advertise on Google. If you want …
Social media engagement is one of the best ways to generate and nurture leads throughout …
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