
TikTok marketing mistakes
In January 2022, TikTok reached one billion users. For business owners, this is the perfect opportunity to gain more recognition, attract customers, increase sales and build a loyal following. Like any social media platform, it is important to make the right decisions when marketing on TikTok. A poorly implemented social media strategy can lead to loss of potential sales and customers. Here are some common mistakes businesses make when marketing on TikTok.