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OMDIGI are your digital marketing experts. We publish tips, tricks and trend updates online from our qualified experts to help you out on your marketing journey! If you need assistance with digital advertising, don’t hesitate to get in touch with us.

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Facebook Insights on Effective Video content

Video has become the main medium for online storytelling, even on social media platforms that were originally image-based, such as Instagram. Videos are ranking higher in the algorithm, gaining more views, and images have taken a backseat. However, simply creating video content isn’t enough to gain you popularity online. Luckily, to help, Facebook has released advice to help you and your business create successful and engaging video content.

Universal Analytics will be going away

Universal Analytics, which was released for businesses in 2012 and later to the public in 2013, was built for online measurement in a world where the internet was still centred around desktop web browsing, cookies, and independent browsing sessions.

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