If you've been involved in the digital marketing sphere, you've probably heard the term 'lead generation' being thrown around a fair amount. But what does lead generation involve, and how can you utilize it for the benefit of your business?
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4.66 billion people have access to the internet, making it easier than ever for users to research companies, products, and services before making a purchase. Blogs are the perfect way to help direct users to your website, promote products and services, build trusting relationships with customers, and showcase your business knowledge and skills.