What is ‘Lead Generation’ in Digital Marketing?
If you've been involved in the digital marketing sphere, you've probably heard the term 'lead generation' being thrown around a fair amount. But what
The Importance of Blogs on your website
4.66 billion people have access to the internet, making it easier than ever for users to research companies, products, and services before making a
How online giveaways can help your business
Whether your company sells cosmetics, technology, homewares, or food, online giveaways are a powerful way to generate buzz and gain new customers. According to
10 things your Instagram profile needs to be successful
If you want to keep your followers engaged, increase your following, and maintain a professional image, posting regularly is a must. Not posting enough
What are keywords and why are they important?
Keywords are one of the main elements of Search Engine Optimisation (SEO). They are the words and phrases that users type into search engines
Why aesthetics is important in digital marketing
In the age of technology and social media, digital marketing is becoming more and more essential. Creating aesthetic content helps establish your brand image,
What is backlinking and how does it benefit SEO?
Backlinking occurs when an external URL provides a link to your website. This could be in the form of a link in an article
10 ways you can improve your website
Your website is one of the first things your customers see when researching your business. Making your website as functional and appealing as possible
What is YMYL and what does it mean for Google and SEO?
YMYL stands for ‘your money or your life’. It is the term Google uses to describe websites or content that could potentially have a
