Our SEO experts get knee-deep in data, technical architecture and UX to analyse every aspect of your site, whether it’s live or in progress, to ensure that you have the best opportunities to grow your organic traffic.
PPC allows you to turn on a tap of visitors that are interested in buying your products or services. The problem is you can easily blow your budget with little or no results. Our team of Google and Bing certified experts are experienced in building high performing Google & Bing Ad campaigns that deliver honest, transparent results.
With over 2 billion active users per month on Facebook and Instagram alone, harness the power of social media to drive your business forward. Whether it’s brand awareness, lead generation, store visits or online sales, there’s nothing that social media can’t do.
Our expert team of designers have worked across multiple industries for a wide variety of clients and fields designing and developing eye-catching branding and creative assets ranging from static website imagery to full-scale print production, we can help out with an extra social media ad or a full-scale company rebrand.
Our digital marketing services just start with SEO, PPC, Social Media Marketing and Creative. We can help you with a number of digital projects and initiatives such as Analytics & Tracking, Content Marketing, Email Marketing, Digital Strategy and Web Design. Check it out and see how OMDIGI Group could help transform your business!
Showcasing a brand to customers is one of the most important things that you can do. Easy to navigate, concise, modern, functional, branded are features that motivates a customer to visit a website and stay connected. OMDIGI GROUP has helped us achieve it all, not just creating a great first impression but also increasing our inbound leads.
Great team to work with at any given time, thank you OMDIGI Group!
I have been working with OMDIGI for over a year and couldn’t be happier with the team, they are so quick to respond and incredibly reactive when I want to implement new strategies.
OMDIGI has been fundamental in building ARRIVED brand awareness and of course sales!
OMDIGI Group have been a pleasure to work with since day one. We decided to go through an entire rebranding process at the end of Q2 2021, Vicki & her team helped us every step of the way. Since then our lead generation has increased by more than 600%. Not only has our lead generation increased but our presence within Google has grown significantly due to the OMDIGI SEO & SEM team. Would highly recommend.
Working with OMDIGI Group has been a great decision for us and the account has grown significantly so that all of the CWG brands are included in the scope. This is a true testament to their hard work, dedication and commitment to our business.
OMDIGI has been looking after our digital channels for the past 1.5 years, and we couldn’t be happier with the service provided. The team is easy to work with and always quick to respond to any request. With their help, our website sales results have improved exponentially. The quality of the leads we received in the past year has also improved. OMDIGI’s expertise has been invaluable to us!
OMDIGI Group demonstrated a clear understanding of our Business model and their agile approach ensured we could get runs on the board quickly and effectively. I wouldn’t hesitate to recommend them.
OMDIGI’s experienced professional team has increased our overall web leads and conversion rates by over 75%. This improvement is due to their deep knowledge of SEM combined with their understanding of our specific business requirements.
Our Campaigns get to market quickly and achieve results fast. They can also be used on one channel or as part of a broader marketing strategy.
Our Advertising allows you to get in front of cold audiences who haven’t yet heard of your business for more reach than you can dream of!
Our team spends your money as if it's their own so we believe in testing cheaply. Our main focus is getting you the return on investment you deserve.
Digital marketing utilises digital channels such as search engines, social media, and email, to promote products or services and reach a target audience. It involves various strategies aimed at driving traffic, generating leads, increasing brand awareness, and ultimately boosting sales and revenue. Although there are many ways digital marketing can benefit your business, here are just a few:
Helps reach your target audience
Digital marketing helps identify your target audience based on factors such as demographics, interests, behaviour, and location. This helps you reach the right people at the right time and boosts your engagement and conversions.
Cost-effective
When compared to traditional marketing strategies, digital marketing is generally the more cost-effective option. Digital marketing allows you to set budgets that align with your business goals and offers better control over your spending.
Better customer engagement
With digital marketing, you can take advantage of a wide range of platforms to interact with your audience. Utilising avenues such as social media, email marketing, and blog posts will allow you to engage with customers and provide valuable information. The more engaged a customer is, the more likely they are to be loyal to your brand.
We know that we’re not the only great agency in Australia, but we’re confident that we can offer a digital marketing experience that’s hard to beat. We’re honest and transparent in all our work and we’re passionate about taking the time to get to know your business.
Our work with businesses big and small across Australia has taught us that each business is unique. Combining our expertise in the digital marketing sphere and our love for trying new things, we provide a personalised, collaborative experience for every client and work tirelessly to smash our joint goals every time.
Still not convinced? No worries, you don’t have to take our word for it. Check out our case studies to see the impressive results we’ve helped other businesses achieve.
Digital marketing is fast evolving, and a good marketer will have an open mind and be willing to try new things. Although it might seem tricky to keep up with constantly changing digital marketing trends, partnering with a social media agency can help. OMDIGI works hard to stay on top of all the latest trends in digital marketing to guarantee the best results every time.
First up is programmatic advertising. Programmatic advertising has adopted the use of AI within its digital advertising space. It provides an efficient, streamlined process for advertisers, publishers, and consumers. Utilising AI in programmatic advertising allows brands to deliver ads that are personalised to the audience’s needs, interests, and situation. Programmatic advertising combines AI and location data to determine the most cost-effective reach for your ads.
Next is chatbots. Chatbots have become incredibly popular in today’s marketing climate because they allow customers to receive 24/7 support with immediate and personalised responses.
With the help of complex algorithms, they are even able to match a particular tone of voice which allows for a consistent reputation of the brand. They’re also very cost-effective and free up staff, allowing them to focus on other tasks and provide better customer service.
Last but not least is video marketing. Video marketing offers a wealth of opportunities and allows you to connect with your target audience and expand your reach. With YouTube alone allowing you to market your products and services to over two billion users each month, the usefulness of video marketing is beyond doubt.
Our team offers a range of services including SEO, Social Media, Creative, Media buying & planning, Web development, and Email marketing. We combine our expert knowledge with innovation and creativity to provide the best digital marketing experience for every client.
Some of the important points to consider when choosing a digital marketing agency are:
Size: One of the first considerations when choosing an SEO agency is what size to go with. SEO agencies range from small boutique ones to larger corporate ones. A smaller agency may spare you the costs of a larger corporate agency and be able to provide a more personalised marketing experience.
Reputation: A reputable SEO agency will offer a strong history of effective collaboration with brands like yours. Check out the agency’s portfolio examples, case studies, industry awards, and client testimonials to get a sense of the work they’ve done in the past.
Pricing: A good SEO agency should always be transparent with its pricing and be willing to answer any questions you may have.
At OMDIGI, great communication with our clients is one of our priorities. We keep customers in the loop with regular chats with clients (known as ‘WIPs’) which can be either weekly, fortnightly or monthly. In addition, our digital specialists are frequently in contact with clients to provide updates and find out more about the clients’ businesses.
This information is then used to personalise marketing strategies towards the clients’ needs. OMDIGI also utilises dashboards to provide monthly commentary on what’s been done that month, key results and insights, and planned strategies for the next month.
Digital marketing strategies can benefit all types of businesses, from those that are small and locally owned, to huge international corporations. No matter what industry your business is in, your customers will be searching for your products and services online.
You may think that digital marketing only benefits online businesses but that’s not the case. Digital channels have a huge impact on the purchases a customer decides to make even before they’ve entered the store. In fact, research from Facebook suggests that 49% of in-store purchases are influenced by digital interactions, more than half of which take place on mobile devices. Customers use the internet to compare products, access product information, and check product availability. By ensuring your digital presence is at its best, you can boost the chances of customers choosing you over your competitors.
When we work on your campaigns, you can expect us to have an intrinsic understanding of how your business works and how you interact with prospective customers.
From there, we can decide which channel mix we start with and how the customer moves through each channel on a daily basis and how we need to get their attention.
Whilst what we do can be very process-driven, it doesn’t fit into a neat time-driven package due to the very nature of digital being real-time! Therefore, our process takes on a very agile framework.
Our management style isn’t set and forget and we are actively in your accounts every day, looking at what is working and what needs to be changed. Our OMDIGI team takes great pride in both the work we do and the service we offer. When our team works on your marketing campaigns, we promise to provide:
Innovation, Transparency, Honesty , Empathy , Commitment , Attention to detail
SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) advertising are both strategies that aim to drive traffic to your website. SEO involves optimising your website and its content to improve your visibility and ranking in search engine results. PPC advertising involves paying for ads to appear on search engine results pages or other websites.
Common forms of PPC advertising include Google Ads and Bing Ads. These search engines allow businesses to advertise on their search results pages. Unlike with SEO, you only pay when someone clicks on your ad. Both strategies have their advantages and utilising a combination of both can help you achieve the best results.
SEO is more beneficial for long-term visibility and organic traffic while PPC can help you achieve immediate results and targeted traffic. Ultimately, whether you choose SEO or PPC advertising will depend on factors such as your budget, timeline, and competition.
Ready to see how OMDIGI can help you achieve exponential growth? It’s as simple as having a chat with one of our amazing team! Give us a call, send us an email, or fill out a contact form and we’ll get back to you as soon as we can.
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